Social WiFi provider NGAGE Digital (Los Angeles) has become the exclusive North American distributor of a patented social loyalty solution provided by Taggo (Singapore). Customers “Like” a retail shop or restaurant’s Facebook page to enjoy free WiFi access. When they pay, they give their mobile number to the cashier to unlock special offers exclusive to fans. Businesses get more fans, more word of mouth and detailed analytics that track behavior from the moment customers access WiFi to the moment they transact at the point of sale.
Merchant funded deals have become an important credit card feature. The challenge is to negotiate more and better deals in a crowded market where major banks and now even payment brands are actively sourcing for deals. Fan clubs provide a fresh, new way for banks and payment brands to get merchant funded deals for their cardholders.