Fan Club members report increased frequency and spending:
- 86% expect to come back more often because of the Fan Club.
- 57% declare spending more than expected (average increase of $10 per F&B transaction).
- 67% would come back less often without the Fan Club.
Fan Clubs are immediately profitable: $10 average increase per F&B transaction - $4 average discount offered = $6 profit ... PLUS future profits due to increased visit frequency ... PLUS word of mouth impact on brand awareness among friends of customers.
Fan Clubs are convenient:
- 96% of members say it is easy or very easy to join the Fan Club.
- 92% say the checkout process is fast or very fast.
- 87% prefer the Fan Club over a traditional membership card.
(Survey of 100 Fan Club members - August 2013)